On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. MyFitnessPal had 80 million users at the time. On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. Released in September 2005, MyFitnessPal was developed by Mike Lee, with his brother Albert Lee later joining him to launch the app and the company. The app is free with extra features available purchase. In 2020, Under Armour sold MyFitnessPal to Francisco Partners, a private equity firm. In February 2015, Under Armour acquired MyFitnessPal. MyFitnessPal account with other fitness apps like Garmin Connect, FitBit, Samsung Health, and Apple Watch. MyFitnessPal has access to 14 million foods data, with metrics to track exercise and calories. that allows users to log meals by pointing their phones at ingredients and recipes. The app provides features such as, ability to enter diet data manually, or by scanning bar codes and Meal Scan feature for premium version, a computer vision technology developed by Passio Inc. MyFitnessPal is smartphone application which uses gamification elements, for exercise and diet management. The app is available for Android and iOS devices. MyFitnessPal is a health and fitness tracking smartphone app and website. Smartphone application and website MyFitnessPal

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