Whatever the reason for the shut-down, it’s clear that digital marketers who heavily rely on Alexa's insights need an alternative. Google is always #1).Īlexa was later acquired by Amazon in 1999 – 15 years before the tech giant and retailer launched its Smart Speaker of the same name. Where exactly a company appears on this list is referred to as its “Alexa Rank”, with lower ranking numbers signifying the highest traffic (i.e. It quickly rose to fame in the digital community thanks to its global ranking system, which analyzed web traffic data from its partners to list the most popular internet companies. Not to be confused with the Alexa voice assistant, (officially known as Alexa Internet) was a San Francisco-based web analytics company founded in 1996. The beloved analytics tool, widely used by publishers, bloggers, and web owners for decades, will be decommissioned on May 1, 2022.

Twenty-five years after its inception, Amazon announced the decision to retire its popular web traffic analysis and ranking platform,.

Alexa website rank checker